Pursuit

Pursuit is an innovative AI-powered platform that revolutionizes how businesses engage with the public sector. By streamlining the sales process, Pursuit empowers organizations to seize high-potential opportunities without the usual friction associated with public sector sales. Its core mission is to enhance the efficiency of sales teams by providing real-time insights and scoring for over 90,000 state, local, and educational entities across the United States. With Pursuit, companies gain access to vital buying signals up to 18 months ahead of Request for Proposals (RFPs), positioning themselves as incumbents rather than outsiders. Designed for sales teams, government contractors, and organizations aiming to optimize their public sector outreach, Pursuit transforms lead generation and enhances win rates, enabling businesses to navigate the complexities of public sector sales with confidence and agility.

Real-Time Buying Signals

Pursuit provides real-time buying signals, allowing sales teams to identify opportunities well in advance of RFP releases. This proactive approach ensures that your organization can engage with potential clients as informed incumbents, significantly increasing the chances of winning contracts.

Comprehensive Entity Database

Access a comprehensive database of over 110,000 state, local, and educational entities across the USA. This extensive repository not only simplifies lead generation but also aids in understanding unique procurement processes and budget cycles specific to each entity.

Integration with Existing Systems

Pursuit seamlessly integrates with popular CRM tools like Salesforce and HubSpot, ensuring that data flows effortlessly across your sales and marketing stacks. This integration allows for automated data enrichment, facilitating more efficient sales operations without the need for additional engineering resources.

Predictive Analytics and Insights

Leverage predictive analytics to assess the likelihood of winning deals and understand market trends. Pursuit’s insights allow teams to tailor their strategies based on real-time data, ensuring they remain relevant and competitive in the public sector landscape.

Sales Acceleration

Sales teams can utilize Pursuit to accelerate their outreach by identifying and prioritizing accounts that are showing real buying intent. This ensures that efforts are focused on leads that are most likely to convert, optimizing time and resources spent.

Enhanced Account Management

Account executives can benefit from Pursuit’s insights by having access to detailed information about incumbents, contract values, and procurement vehicles. This knowledge equips them to approach meetings fully prepared, increasing their chances of success.

Targeted Marketing Campaigns

Marketing teams can design Account-Based Marketing (ABM) campaigns based on actionable buying signals identified through Pursuit. By aligning marketing efforts with real-time data, teams can push targeted audiences to platforms like Marketo, HubSpot, or LinkedIn Ads effectively.

Customer Success Monitoring

Customer success teams can use Pursuit to monitor for renewal signals and potential churn risks. By receiving alerts 90-180 days before contract renewals, they can proactively address customer needs and maintain strong relationships.

How does Pursuit help with public sector sales?

Pursuit simplifies public sector sales by providing real-time buying signals, a comprehensive entity database, and predictive insights, allowing businesses to engage effectively and strategically.

What types of entities does Pursuit cover?

Pursuit covers over 110,000 state, local, and educational entities throughout the United States, providing extensive reach and insights into various procurement processes.

Can Pursuit integrate with my existing CRM?

Yes, Pursuit offers seamless integration with popular CRM tools such as Salesforce and HubSpot, enabling automatic data flow and enrichment.

How does Pursuit enhance lead generation?

By scoring public-sector entities and surfacing timely buying signals, Pursuit allows sales teams to focus on high-probability opportunities, significantly improving lead generation efforts and outcomes.