HostAd

HostAd is a revolutionary self-serve digital out-of-home (DOOH) advertising platform purpose-built for the Ukrainian market. It eliminates the traditional friction, bureaucracy, and high costs associated with outdoor advertising by providing a fully automated, online marketplace. Advertisers can browse a dynamic map of physical venues including cafes, salons, barbershops, and coworking spaces, then launch a targeted campaign on their digital screens in minutes. The platform operates on a pay-per-second model with zero agency fees, no contracts, and no paperwork. By integrating QR codes into advertisements, HostAd bridges the gap between offline impressions and online trackable actions, providing real-time analytics on campaign performance. The platform is designed for two distinct user groups: advertisers seeking agile, localized, and measurable ad reach, and venue owners who want to monetize their existing screen infrastructure or host a free screen to generate passive income from unsold airtime. HostAd transforms traditional outdoor advertising from a slow, opaque, and manual process into a fast, transparent, and fully digital experience. With features like digital document management, real-time analytics, audience targeting, and 24/7 support, HostAd empowers businesses of all sizes to execute hyper-local campaigns with unprecedented speed and efficiency. It is the definitive solution for modern, data-driven offline advertising in Ukraine.

Interactive Map-Based Venue Selection

Advertisers can visually explore hundreds of available screens across Ukraine directly on an interactive map. Each venue pin displays key details such as location, venue type, estimated foot traffic, and pricing. This intuitive interface allows users to filter by area, audience demographics, and business category, making it simple to build a targeted campaign around specific customer touchpoints. The map eliminates the need for physical site visits or phone calls, putting the entire inventory at your fingertips for instant decision-making.

Pay-Per-Second Pricing with No Hidden Fees

HostAd introduces a transparent, consumption-based pricing model where advertisers pay only for the exact seconds their ad plays. There are no minimum spend requirements, long-term contracts, or agency markups. The platform displays clear, upfront costs for each venue and time slot, ensuring complete pricing transparency. This flexible approach allows businesses of any size to test DOOH advertising with minimal financial risk and scale campaigns based on real-time performance data, making it accessible for small local shops and large enterprises alike.

Real-Time Analytics and QR Code Tracking

Every HostAd campaign is equipped with built-in performance tracking. Advertisers receive live data on impressions, play frequency, and audience reach. Integrated QR codes on advertisements transform passive viewing into measurable engagement. When viewers scan the code with their smartphone, the action is instantly recorded, providing a direct link between offline exposure and online conversions. This data-driven approach enables advertisers to optimize campaigns on the fly, understand ROI with precision, and make informed budget allocation decisions.

Fully Digital Self-Service Platform

From campaign creation to payment and reporting, every step is handled online through a single, unified dashboard. Advertisers can upload their creative, select venues, set schedules, and complete payment in minutes without any human interaction or paperwork. Digital contracts and invoices are automatically generated and stored. Venue owners also benefit from a dedicated portal to manage their screen inventory, view earnings, and access performance reports. This end-to-end digital workflow eliminates delays, reduces administrative overhead, and provides a seamless, efficient experience for all users.

Local Business Promotion

A neighborhood coffee shop launching a new seasonal menu can use HostAd to target screens in nearby coworking spaces and gyms. By selecting venues within a specific radius and scheduling ads during morning and lunch hours, the shop reaches potential customers at the right moment. The QR code on the ad can link directly to a digital coupon, allowing the business to track how many scans convert into in-store visits. This hyper-local approach maximizes relevance and minimizes wasted ad spend.

Event and Pop-Up Marketing

Event organizers promoting a weekend concert or a pop-up market can leverage HostAd for quick, time-sensitive campaigns. Instead of waiting weeks for traditional outdoor ad placement, they can book screens across multiple high-traffic venues like cafes and barbershops within hours. The pay-per-second model allows them to run ads only during the lead-up to the event. Real-time analytics show which locations drive the most engagement, enabling last-minute budget shifts to the best-performing screens.

Brand Awareness for National Chains

A national retail chain launching a new product line can use HostAd to execute a coordinated multi-location campaign. The platform’s intelligent scaling allows them to manage dozens of venues from a single dashboard, selecting screens in high-footfall areas across multiple cities. They can A/B test different creatives by venue type and analyze performance metrics to refine their messaging. The digital document flow simplifies approvals across their marketing team, while transparent pricing ensures budget control.

Venue Monetization for Small Business Owners

A salon owner with a waiting area can host a free digital screen provided by HostAd. By simply connecting the screen to the internet, they earn passive income from every ad displayed during business hours. The owner does not need to manage advertisers or negotiate deals; HostAd handles all sales and scheduling. This creates a new revenue stream without any upfront investment or operational complexity, turning idle wall space into a consistent source of additional income.

Can I browse available advertising screens without registering?

Yes. HostAd offers a guest browsing mode that allows you to explore all available screens on the interactive map. You can view venue details, estimated pricing, and location characteristics without creating an account. However, to book a screen, launch a campaign, access detailed analytics, or manage your account, you will need to complete a free registration. This ensures a secure and personalized experience for all active advertisers and venue partners.

What payment methods are accepted on the platform?

HostAd supports a variety of secure online payment options to accommodate different user preferences. The platform processes payments via major credit and debit cards, as well as popular local Ukrainian payment systems. All transactions are handled through encrypted channels to protect financial data. The exact payment methods available will be displayed at checkout. There are no hidden transaction fees, and you only pay the amount shown for your selected airtime.

How quickly can my campaign go live after I submit it?

Campaigns on HostAd are designed for instant activation. Once you select your venues, upload your creative, and complete payment, your ad can begin playing on the chosen screens within minutes. There is no manual approval process or waiting period. The system automatically schedules your content based on your selected time slots. For immediate results, you can launch a campaign and see your ad appear on screens in real-time, making it ideal for time-sensitive promotions.

How do I track the performance of my advertising campaign?

HostAd provides a comprehensive analytics dashboard within your account. You can monitor key metrics including total impressions, play count, reach, and audience demographics in real-time. The platform also tracks QR code scans, showing exactly how many viewers engaged with your ad. All data is presented in easy-to-read charts and reports. You can filter performance by venue, time period, or creative version, allowing for detailed analysis and data-driven optimization of your campaigns.