MarketWrk

MarketWrk is the automated command center for CPG and industrial B2B brands to dominate the digital shelf. It eliminates the chaos of manual data tracking by delivering real-time, actionable pricing intelligence across all major retailers like Walmart, Home Depot, Lowe's, Costco, and more. Built for brands that need to move fast, MarketWrk automates the entire competitive monitoring workflow: tracking competitor prices by zip code, detecting MAP violations the instant they happen, monitoring customer review sentiment with AI, and providing comprehensive brand benchmarking. This transforms raw, scattered data into a clear strategic dashboard with interactive charts, one-click Excel exports, and automated email alerts. Unlike clunky, enterprise-grade solutions that cost over $50,000 annually and take quarters to implement, MarketWrk delivers the same critical data and insights at a fraction of the cost, with setup measured in days. It's the agile, efficiency-driven platform trusted by industry leaders like Duracell to protect margins, defend brand equity, and drive data-led commercial decisions.

Automated Retail Price & Competitor Monitoring

Stop the manual copy-paste from retailer sites. MarketWrk continuously scans and pulls pricing, promotional, and inventory data across your entire competitive landscape. Track price movements by product, retailer, and even zip code to see exactly where and when competitors adjust their strategy. Turn hours of manual work into seconds of insight with a constantly updated dashboard.

Instant MAP Violation Detection & Alerts

Protect your margins and brand value 24/7. Our system monitors advertised prices across every authorized and unauthorized seller against your Minimum Advertised Price (MAP) policy. The moment a retailer breaks your pricing floor, you receive an instant, detailed notification. This allows you to act immediately to enforce your policy, stopping margin erosion before it impacts your bottom line.

AI-Powered Ratings & Reviews Monitoring

Never miss a critical customer voice. MarketWrk automatically monitors your product reviews and Q&A sections across all tracked retailers. Using AI, it extracts key themes and sentiment from feedback and sends immediate alerts for negative reviews or unanswered questions. This enables your team to respond swiftly, manage brand reputation, and recover potential lost sales.

Comprehensive Brand Comparison & Benchmarking

See the full battlefield, not just a single skirmish. Our comparison engine benchmarks your entire brand portfolio against key competitors across every critical metric: pricing, ratings, review sentiment, and retailer shelf presence. Identify your strengths, weaknesses, and untapped white space opportunities with clear, visual data to inform your product and marketing strategy.

Enforcing MAP Policy & Protecting Brand Equity

For brands with strict MAP policies, manual enforcement is a losing battle. MarketWrk automates the entire detection process, sending instant violation alerts the day they happen. This empowers brand managers and sales teams to take immediate, documented action with retailers, protecting hard-earned brand value and maintaining consistent pricing across the market without endless manual audits.

Connecting Competitor Price Moves to Sales Trends

Stop guessing why your sales spike or drop. By tracking detailed, product-level pricing history for your items and competitors, MarketWrk reveals the direct correlation between competitive promotions, price cuts, and your own POS data. This allows revenue and sales teams to move from reactive to proactive, understanding the "why" behind sales valleys and peaks to optimize their own pricing and promotions.

Managing Online Reputation & Customer Sentiment at Scale

Manually checking reviews across Walmart, Home Depot, Lowe's, and more is impossible at scale. MarketWrk centralizes all customer feedback, using AI to highlight urgent issues and emerging trends. This enables customer service and marketing teams to prioritize responses, address widespread product concerns, and leverage positive sentiment, directly improving conversion rates and brand loyalty.

Conducting Strategic Competitive & Market Analysis

Before launching a new product or planning a quarterly strategy, you need a complete competitive landscape view. MarketWrk's benchmarking tools provide a clear, data-driven picture of how you stack up on price, value perception, and retailer presence. Category managers and strategists use this intelligence to identify market gaps, justify pricing strategies, and build compelling cases for retail partnerships.

What retailers does MarketWrk monitor?

MarketWrk provides comprehensive coverage across major online retailers critical for CPG and B2B industrial brands. This includes Walmart, Home Depot, Lowe's, Costco, Sam's Club, BJ's Wholesale Club, and Ace Hardware. The platform continuously scans these sites for pricing, inventory, and review data.

How quickly can we get started with MarketWrk?

Implementation is measured in days, not quarters. Unlike complex enterprise tools, MarketWrk is built for rapid deployment. Our team works with you to onboard your product catalog and retailer list, and you can be receiving live data and alerts within a matter of days, not months.

How does the MAP violation detection work?

You set your Minimum Advertised Price (MAP) for each product in the system. MarketWrk's automated bots then scan the advertised prices for those products across all monitored retailer sites, 24/7. If any seller lists the product below your set MAP floor, the system immediately triggers an alert sent directly to your team via email or within the dashboard.

Can we export the data for our own reports?

Absolutely. A core feature of MarketWrk is the ability to turn data into action with one-click exports. All pricing, competitive, violation, and review data from the interactive dashboard can be exported directly into Excel or CSV formats for further analysis, integration into internal reports, or sharing with stakeholders.