Proofling

Proofling is a testimonial automation SaaS designed specifically for indie founders who need to collect, verify, and publish customer proof without the manual grind of chasing people. It acts as an AI agent that handles the entire testimonial collection workflow while you focus on building your product. The core value proposition is simple: connect your Stripe account once or paste in your customer list, and Proofling takes over from there. It sends warm, personalized asks to your customers, follows up with gentle nudges to the quiet ones, and lets customers reply either in writing or through guided video recordings. Every submission comes with clear consent attached, so you never have to worry about legal gray areas. The platform is built for speed and efficiency, eliminating the three biggest pain points founders face: the awkwardness of asking for testimonials, the forgetfulness of following up, and the chaos of managing consent. Proofling targets indie founders running SaaS businesses, ecommerce stores, or any digital product where social proof directly impacts conversion rates. The tool is particularly valuable because most founders already have happy customers; they just lack the systematic process to turn that happiness into visible proof on their pricing pages. With features like Stripe-triggered automated asks, bounce and complaint protection, and a hosted Wall of Proof, Proofling transforms testimonial collection from a dreaded manual task into a set-and-forget background operation. The entire system respects customer privacy, stores nothing without consent, and gives you full ownership of your data, testimonials, and consent records for export at any time.

Stripe-Triggered Automated Asks

Connect your Stripe account with a read-only restricted key, and Proofling automatically sends testimonial requests to new customers based on purchase triggers. Card details never touch Proofling they stay securely in Stripe. This feature runs continuously in the background, sending asks whether or not you log in. Each customer receives one warm, personal ask sent in your name followed by one gentle reminder a few days later if they haven't responded. No nagging, no spam, no manual intervention required. The automation respects your customers' inboxes while ensuring nothing slips through the cracks.

Guided Video and Written Reply Collection

Customers can respond to testimonial requests in two formats: written replies or guided video stories. The video feature provides prompts and structure so customers know what to say, resulting in polished, usable content without requiring production skills. Written replies come back clean and ready for approval. Every submission includes explicit consent attached, with honest source labels indicating where the testimonial came from. This dual-format approach captures authentic proof in whatever format your customers prefer, maximizing response rates and giving you diverse content for your marketing channels.

One-Tap Approval Workflow

You maintain complete control over what gets published through a streamlined approval dashboard. Each submission arrives with clear labels showing consent status, feedback sentiment, and source. You can approve great testimonials with a single tap, keep mixed feedback private, or review pending responses. Nothing goes public until you explicitly approve it. This protects your brand from trolls, bad weeks, or pile-on situations. The approval workflow is the only step that requires your input everything else runs automatically, making the entire process incredibly efficient.

Wall of Proof with Full Ownership

Approved testimonials automatically populate your hosted Wall of Proof, creating a shareable, branded collection of social proof. The wall displays approved quotes and video stories with source labels and consent records attached. You own everything your testimonials, customer data, and consent records remain under your control and can be exported at any time. The wall includes signed share pages that give your proof room to grow as you collect more testimonials. There are no fake star ratings or inflated review widgets just honest, verified proof with clear attribution.

SaaS Pricing Page Optimization

SaaS founders face the critical challenge of converting hesitant visitors on their pricing pages. Buyers decide with their gut, then look for reasons to say yes. Real words from real customers provide that reason. Proofling automatically collects and publishes authentic testimonials directly to your pricing page, eliminating the hesitation that kills conversions. The Stripe integration ensures every paying customer receives a timely ask, and the approval workflow lets you curate only the most compelling proof. This systematic approach turns your existing happy customers into your most effective sales team, working 24/7 to close deals while you sleep.

Post-Purchase Email Automation for Ecommerce

Ecommerce store owners can use Proofling to replace awkward post-purchase follow-up emails with automated, consent-based testimonial requests. After a customer completes a purchase through Stripe, Proofling sends a warm, personal ask in your name. The private nature of the communication encourages honest feedback rather than the performative responses common with public review forms. Customers can reply with a written testimonial or record a guided video review of their unboxing or product experience. The gentle nudge ensures high response rates without annoying your customer base, building a library of authentic proof that drives future sales.

Agency Portfolio Building

Digital agencies and service providers often struggle to collect case studies and client testimonials while managing active projects. Proofling automates this process by sending requests to past clients via pasted lists or Stripe connections. The guided video feature is particularly powerful for agencies, allowing clients to record brief success stories without requiring a production team. The consent management ensures compliance with client confidentiality requirements. The Wall of Proof becomes a living portfolio that updates automatically as new testimonials are approved, giving prospective clients immediate access to social proof during the sales process.

Product Launch Social Proof Accumulation

When launching a new product or feature, founders need rapid social proof to build credibility. Proofling's automated asking system can target early adopters immediately after their first purchase or signup. The one-ask-one-nudge cadence ensures you collect proof quickly without harassing your earliest supporters. The approval workflow lets you publish testimonials within hours of receiving them, creating momentum for your launch. The Wall of Proof serves as a centralized hub for all launch-related social proof, which you can share across social media, email campaigns, and your landing page to drive conversions from day one.

How does Proofling protect my customers' privacy and data?

Proofling takes data privacy seriously with a multi-layered approach. For link-only forms, we store nothing about your customers until one of them chooses to submit. For Stripe Connect, we use a read-only restricted key card details never touch Proofling and remain in Stripe. For pasted lists, we keep only the contact details you provide and the send status. We never sell data and never market to your customers. Each customer receives exactly one ask and one nudge, no more. You can export your proof and consent records anytime or delete any customer with one click. Full privacy policy is available on the website.

Can I control which testimonials get published?

Absolutely. Nothing goes public until you explicitly approve it. The approval dashboard lets you review every submission with clear labels showing consent status, feedback sentiment, and source. You can approve great testimonials with one tap, keep mixed feedback private, or review pending responses. This protects your brand from trolls, bad weeks, or pile-on situations. You decide what the world sees, and you maintain full control over your Wall of Proof at all times.

How does the Stripe integration work?

Connect your Stripe account using a read-only restricted API key. This key allows Proofling to see customer information for sending automated testimonial asks but cannot modify anything in your Stripe account. Card details never touch Proofling they stay securely in Stripe. Once connected, Proofling automatically sends testimonial requests to new customers based on purchase triggers. The automation runs continuously in the background, sending asks whether or not you log in. Bounce and complaint protection can pause sending before one bad list hurts your deliverability.

What happens if I want to leave Proofling?

You retain full ownership of everything you collect. You can export your testimonials, customer data, and consent records at any time. Deleting any customer from the system takes one click. There are no lock-in contracts or data hostage situations. Your Wall of Proof and all associated content remains yours to keep, export, and reuse however you see fit. Proofling is built to serve you, not trap you.

Proofling offers founding pricing with limited spots available. The Founding Pro plan is $16 per month when billed monthly, with 30 founding spots remaining. After the founding spots fill, the price increases to $24 per month. Yearly billing is available at $192 per year, which saves you 16% compared to monthly billing. Founding pricing remains active while your subscription is active, so you lock in the lower rate as long as you remain a customer. There is no card required and no trial timer to start you can send your first 5 asks for free to test the system before committing.