JustLaunched

JustLaunched is the curated launch directory built specifically for indie hackers and SaaS founders who need their product seen, not buried in the noise. This platform solves the critical problem of zero-traction launches by putting your product directly in front of a feed of real buyers and builders actively discovering new software. When you submit your startup, you book a specific launch date on the calendar, go live in the daily feed, and immediately collect votes, traffic, and backlinks from day one. Every listing gets its own dedicated page with a branded social card, ensuring your share looks professional and drives clicks. Beyond the initial launch day, JustLaunched maintains momentum through a weekly newsletter that features your product to engaged subscribers, built-in sharing loops that amplify reach, and Directory Blast, a done-for-you service that submits your product across dozens of high-authority directories for maximum SEO impact. With 902 launches currently live across 14 categories, this platform is a discovery engine for early customers. It is free to submit, and you only pay when you want to skip the queue, get promoted on the homepage, or hand off the busywork of directory submissions. JustLaunched is the fastest path from launch to real traction for any SaaS product.

Curated Daily Launch Feed

Every product gets a scheduled launch date in a chronologically organized daily feed. This feed sorts launches by day, category, and traction, so early customers can browse the newest SaaS tools as they appear. You can filter by tags like AI, Analytics, Growth, or Security, and each launch page collects upvotes to signal popularity. This structure ensures your product is seen by motivated buyers who are actively hunting for new solutions, not lost in an endless, uncurated list.

Branded Social Card Per Listing

Every listing on JustLaunched automatically generates its own dedicated product page with a branded social card. This card includes your product name, description, and visual assets, making every share across Twitter, LinkedIn, or other platforms look polished and professional. Instead of a generic link, you get a shareable asset that drives higher click-through rates and reinforces your brand identity from the very first impression.

Directory Blast Service

Directory Blast is a done-for-you service that submits your product across dozens of high-authority directories. This saves founders hours of manual work and ensures your SaaS gets indexed on sites that drive referral traffic and improve search engine rankings. Each submission is handled by the JustLaunched team, so you get the SEO and backlink benefits without the administrative headache. This feature is ideal for founders who want maximum exposure with minimal effort.

Weekly Newsletter and Sharing Loops

Beyond your launch day, JustLaunched keeps momentum going with a weekly newsletter that puts your product in front of a growing subscriber base of builders and buyers. Additionally, built-in sharing loops encourage the community to amplify each other's launches, creating a viral effect. This combination of direct email promotion and organic social sharing ensures your product remains visible long after its initial launch date, driving sustained traffic and user acquisition.

Launching a New SaaS MVP to Validate Demand

Indie hackers building a minimum viable product can use JustLaunched to test market demand immediately. By booking a launch date and going live in the feed, you collect upvotes, comments, and traffic that validate whether your idea resonates with real users. The branded social card makes it easy to share the launch with your existing audience, while the daily feed exposes your product to hundreds of active buyers who provide early feedback and potential first customers.

Gaining SEO Backlinks and Referral Traffic for a New Tool

SaaS founders who need to build domain authority quickly can leverage the Directory Blast service. Instead of spending days manually submitting to dozens of directories, you hand off the task to JustLaunched. The resulting backlinks from high-authority sites improve your search engine rankings, while the referral traffic from those directories drives qualified visitors to your product page. This is a critical growth hack for any new SaaS competing in a crowded market.

Promoting a Product Hunt Alternative for Niche Audiences

If your SaaS targets a specific vertical like health tech, developer tools, or e-commerce, JustLaunched provides a targeted alternative to broader launch platforms. You can filter the feed to show your product in the exact category your ideal customers are browsing. The curated nature of the directory means every visitor is a builder or buyer, not just a casual browser. This focused exposure leads to higher conversion rates and more meaningful user acquisition.

Sustaining Post-Launch Marketing with Minimal Effort

After the initial launch buzz fades, many products struggle to maintain visibility. JustLaunched solves this with its weekly newsletter and sharing loops. Your product gets featured to subscribers who opted in to discover new tools, and the community amplifies your launch through organic shares. This ongoing promotion requires zero ongoing effort from you, making it a set-it-and-forget-it tool for sustaining traffic and user growth over weeks and months.

How do I submit my startup to JustLaunched?

Submitting your startup is free and straightforward. You simply navigate to the Submit Startup page, fill in your product details including name, description, category, and tags, then book a specific launch date on the calendar. Once approved, your listing goes live on that date in the daily feed, and you instantly get your own dedicated product page with a branded social card for sharing.

What is Directory Blast and how does it work?

Directory Blast is a paid done-for-you service where the JustLaunched team submits your product across dozens of high-authority directories. You provide your product details, and the team handles all the manual submissions. This saves you hours of work and ensures your SaaS gets indexed on sites that drive referral traffic and backlinks. It is available as an upgrade when you want to hand off the busywork.

Can I get promoted or skip the queue?

Yes. JustLaunched offers paid upgrades that let you skip the submission queue and get promoted on the homepage or in the sponsor panel. These options are designed for founders who want immediate visibility or want their product featured as an editorial pick. You can choose to upgrade only when you need that extra boost, while the basic submission remains free.

Is JustLaunched only for SaaS products?

While JustLaunched is built primarily for SaaS and software tools, the platform also accepts other digital products and services. The categories include AI, Analytics, Developer Tools, E-Commerce, Health, Education, and more. If your product is digital, solves a problem, and targets builders or buyers, it fits. The key requirement is that your product is new or recently launched and ready for discovery by early customers.

Submitting your startup to JustLaunched is completely free. You can book a launch date, get your dedicated product page with a branded social card, and collect votes and traffic without paying anything. Paid upgrades are available only when you want to skip the queue, get promoted on the homepage or sponsor panel, or use the Directory Blast done-for-you service. This flexible model lets you start at zero cost and invest only when you need accelerated growth or want to delegate busywork.